Why did you chose your business name?
Last week during a Radio interview the presenter said: I love your company name, why did you chose Fifty Shades Greener?
The question brought me back to 2017, when I was an enthusiastic entrepreneur at the very start of my journey. The film Fifty Shades Darker had just been released and while it receive criticism it was a big hit in the box office.
I am not a fun of the movie and I have not read the book, but there was something about the name Fifty Shades Darker that stock with me.
The connotation that dark or green or any colour can have many different shades, resonated with the training programme I had already started drawing on my mind, one that would bring a business through different shades of Green.
I checked in with my husband as I normally do with important decisions and his reaction was: “Ugh. No, you are going to be dealing with businesses and business people, they will not like that name”
I normally listen to his advice, otherwise I would not ask, so I thought about it...
Recent Posts
Stay connected with news and updates!
Author
Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
