Why did you chose your business name?

Last week during a Radio interview the presenter said: I love your company name, why did you chose Fifty Shades Greener?

The question brought me back to 2017, when I was an enthusiastic entrepreneur at the very start of my journey. The film Fifty Shades Darker had just been released and while it receive criticism it was a big hit in the box office.

I am not a fun of the movie and I have not read the book, but there was something about the name Fifty Shades Darker that stock with me.

The connotation that dark or green or any colour can have many different shades, resonated with the training programme I had already started drawing on my mind, one that would bring a business through different shades of Green.

I checked in with my husband as I normally do with important decisions and his reaction was: “Ugh. No, you are going to be dealing with businesses and business people, they will not like that name”

I normally listen to his advice, otherwise I would not ask, so I thought about it, and then I thought about it again, but I always came back to the same thought process.

• I wanted to make environmental sustainability something fun and sexy, something that everyone knows about and not a boring subject for a college degree.
• Even if they hate it, at least they will remember it!
• Fifty became the key word for me, what if I could create a 50 Step programme, so that businesses only need to perform one action per week, and run a Green business in just a year! I am even allowing 2 weeks off for rest.

And that is how Fifty Shades Greener, the leading educational training provider for the Hospitality sector was born.

Our signature course, the Green Business Online Programme is a 50 step programme, an easy greener for beginners. It will teach you how to implement an environmental management system in just 1 year.

Of course we have students that complete the programme in a 4 to 6 month period, but for those that are time strapped, all you need do it commit to watch a 10 minute video lesson per week, and apply the action we have given you to your own workplace.

That is it! One video, one action every week, and you will be running a greener business, and reducing your business utility bills in less than a year.

Today I am glad I chose that name for my business against my husband’s advice. I am sure he was right and some people do not like it, but I do, and it serves the purpose of what I was trying to achieve.

So, how and why did you chose your own business name?

Raquel