A question a lot of us cannot help but ask ourselves – how do I compare to others?

It is no different when it comes to a business; in fact, the competition gets steeper.

As we work with more and more hospitality businesses to get them started on their Green Journey, this same question continues to get asked from our students:

How do my Green key performance indicators compare to other businesses?

Personally, I am delighted that people ask this question because it means that not only they have calculated their own Green KPIs, but also it demonstrates their desire to do better, to be in line with good practice standards and data.

Our advice at the Fifty Shades Greener office is always the same –

DO NOT COMPARE YOUR DATA TO ANYONE ELSE.

At least for the moment!

When you start your business’s Green Journey, there is no value in comparing your status to others. The only thing you need to do, is benchmark against yourself. This means you have one solitary goal, and that is to reduce...

What statement is more impactful to you?

1. If you turn off your tap while brushing your teeth you will save water.

1. By turning off the tap while brushing your teeth, you and your family could save 14,600 litres of water every year! Imagine if every other home did the same?

Behavioural change is one of the most difficult things to achieve, particularly when we are trying to change a lifetime habit. More often than not, the mistake that most of us are making - is to expect a change in behaviour just because we know it is the right thing to do, without explaining it to others.

When we teach young people about water conservation or energy management, we don’t just tell them what they should do, we demonstrate to them the environmental impact of this change in behaviour.

If I was a teenager, I know without a doubt, that the second statement would make me think twice the next time I am brushing my teeth.

Time and time again I see businesses or communities relay...

Recently, I spent some time in my beloved Spain, in the city of Bilbao in particular. During my stay I was delighted to see the hotel I had booked did not offer single use toiletries, Yipee! I was thrilled.

I know for most people this might be a silly thing to get excited about, but when you work in the world of Environmentalism, and you see the figures I see in a weekly basis, regarding discarded mini toiletries, this is a big thing.

Single use plastics in hotels are a much bigger issue than most people think. To a customer, opening a mini bottle of shampoo, or an individually wrapped ketchup sachet, or a mini jam at their breakfast seems like a very small thing. It is just one item, isn’t it? What harm can it do?

An issue much bigger than we think

According to STR Global (American based company that tracks global data), there are nearly 200,000 hotels in the world. This number does not include guest houses, B&B’s or hostels so the real number is much larger. Let’s say every hot...