When we think of luxury within hospitality, we think 5 star hotels and spas, Michelin star restaurants and extravagant comfort. Often, we don’t associate sustainability with this opulent experience.

However, incorporating practices into your operation that reduce the impact you are having environmentally and socially, does not mean an automatic compromise of the service that you provide your customers.

Sustainable Tourism

What does sustainable tourism look like to you? When defining this term, the UN World Tourism Organisation explains that it is:

“Tourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.”

A recent study from the accommodation platform giant AIRBNB and ‘think tank’ Economist Impact, on nearly 5,000 travellers from over 9 different countries, highlighted some revealing trends in relation to how people want to travel from where the...

I am a Hospitality professional with an entrepreneurial mind. 

I have worked as a Hotel Manager for 20 years of my life, but I always knew I wanted to do more, I wanted to do something different, something that changed our industry for the better and had a positive impact.

That is why in 2017 I founded Fifty Shades Greener.

Fifty Shades Greener is an educational company teaching hospitality employees and managers the simple skills they need to learn to reduce their workplace carbon emissions and SAVE MONEY at the same time.

Our simple systems and processes of implementation and education are helping us green Hospitality businesses all over the world, and now, we need more people like US, to help us spread sustainability in the hospitality industry as far and wide as possible.

You can become a Fifty Shades Greener Licensed Trainer anywhere in the world, having exclusivity in your own territory which will make you the only trainer allowed to use our training programmes in your area,...

I am beyond privileged that my weekly work allows me to meet Hotel teams from all over the world.

There is nothing more satisfying than one of your students surpassing your expectations!

This was exactly the case when I met the team at the Kingsley Hotel in Cork, Ireland. They have recently availed of our current Irish offering, where in collaboration with the Kildare & Wicklow Education & Training Board, our Green Business programme is fully funded for all Irish Hospitality & Tourism businesses.

I led a training session which was aimed at motivating and guiding their Green Team where to my surprise, it was their efforts and actions already implemented around sustainability, that motivated me!

I could not pass this opportunity to write about just one of the areas the Kingsley Hotel, and in particular their Housekeeping Manager Jared Warner MIASI, has worked on for several years now: The Green Bedroom.

I had the pleasure to interview Jay about his own sustainability journey and whi...

Sustainability has so many definitions that it can often drive people to distraction…

What does it actually mean? How do I make my own business more sustainable? How do I know if I am successful at greening my business?

The answers are much simpler than people may think and I'll tell you why.

Here at the Fifty Shades Greener office, a ‘green’ or sustainable business is simply one that reduces its impact to the environment. Businesses affect the environment in 3 ways; through their use of energy, production of waste and consumption of water.

In order to run an environmentally friendly business, you first need to reduce your business’s utilities, and the best part of this journey is that not only will you reduce your business’s Carbon Footprint and impact to the environment - you will also SAVE MONEY off your utility bills.

It is a win/win situation for any business owner.

Yet 99% of the Hotel owners I meet on a weekly basis, do not have a handle on these 3 pillars of sustainabilit...

It is the start of a new decade! And 2020 will become the starting point of a change within our industries, towards a future that, hopefully, will have less impact in the Environment. The Hospitality & Tourism industry shall be not left behind, it is time that we, as Managers of the industry, strive to start implementing small changes that will result on a reduction of our utilities, our Carbon Footprint and our bills.

Contrary to the general perception out there, running a Green business CAN SAVE YOU MONEY. To me, greening your business means taking control and reducing your use of water & energy and production of waste, which in turn, reduces your Carbon and saves you money, it is a win-win situation for a tourism business.

One of the questions most of my potential customers ask on our first discovery call is “How do I get started?”. The answer is simple, it starts by choosing a winning Green Team.

Choose the right Green Manager

This might be yourself, or someone of authority wit...