'Luxsustainability' - Sustainable Luxury Tourism
When we think of luxury within hospitality, we think 5 star hotels and spas, Michelin star restaurants and extravagant comfort. Often, we donāt associate sustainability with this opulent experience.
However, incorporating practices into your operation that reduce the impact you are having environmentally and socially, does not mean an automatic compromise of the service that you provide your customers.
Sustainable Tourism
What does sustainable tourism look like to you? When defining this term, the UN World Tourism Organisation explains that it is:
āTourism that takes full account of its current and future economic, social and environmental impacts, addressing the needs of visitors, the industry, the environment and host communities.ā
Ā 
A recent study from the accommodation platform giant AIRBNB and āthink tankā Economist Impact, on nearly 5,000 travellersĀ from over 9 different countries, highlighted some revealing trends in relation to how people want to travel from where the...
Sustainable luxury, not just a dream but a real business
As some of you might know, 3 years ago I set out on a mission to help Green the Hospitality industry. I love tourism, I have worked in the industry all my life and it has helped shape me into the person I am today.
But I am also painfully aware of how polluting the Hospitality industry is, and while we hear more and more stories about hotels trying to reduce single use plastic use, or control their energy use, we are still miles behind from what we could achieve if we put our minds and time to Greening our businesses.
So this week, I wanted to highlight and write about a business, and a man, that has put sustainability at the forefront of itās business model.
Rasika Perera is the Chairman and founder of Ravana Garden, a sustainable, luxury, boutique Hotel in Sri Lanka. I got in touch with Rasika to find out why we had set out on the mission to build a Sustainable Hotel:
"Tourism is one of the most polluting industries, majority of the industry experts are least bothered as long as ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, weāre not your typical sustainability crowd. Here, green isnāt just a color; itās a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotelās green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether youāre looking to start your green journey or you're trying to make your business a beacon of sustainability, weāve got the know-how and the can-do attitude to help you make it happen. And while weāre serious about what we do, we believe a little humor goes a long way. After all, if you canāt have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Hereās to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive ināthe waterās fine, and itās getting greener by the minute!
