Fast fashion refers to cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at lightning speed to meet consumer demand.Â
The idea is to get the newest styles on the market, so shoppers can purchase them when in style & discard them after a few wears.Â
Imagine this winter you buy a lovely jumper and bobble hat.... Let's take a little look at these garments' journey.
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