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Fast Fashion - The Journey of Winter Jumper & A Bobble Hat

 

Fast fashion refers to cheap, trendy clothing that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at lightning speed to meet consumer demand. 

The idea is to get the newest styles on the market, so shoppers can purchase them when in style & discard them after a few wears. 

Imagine this winter you buy a lovely jumper and bobble hat.... Let's take a little look at these garments' journey.

  winter jumperbobble hat

What are fast fashion items made of?  

  • Cheap fabrics like polyester, polyurethane, rayon, spandex, nylon, made from non-renewable fossil fuels - petrochemical textiles. They require an immense amount of energy and resources to be produced.
  • Cheap, toxic textile dyes - Today, 90% of our clothes are dyed synthetically and require incredible amounts of water and often toxic chemicals in production. The majority of this water returns to nature as a “toxic chemical soup”, laden with residual dyes, hazardous chemicals, heavy metals, microfibres...
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