Brewing Sustainability, One Cup at a Time

Let’s talk about coffee. Not just any coffee, the kind that works towards restoring the planet while simultaneously caffeinating your mornings. Meet Watermark Coffee, a progressive Irish coffee company blending exceptional taste with environmental action. They’re the coffee experts who turn your daily brew into a sustainable action plan.

A Bean of Inspiration

The story of Watermark Coffee begins under the sea. Founder and lifelong scuba diver, David Lawlor, has spent 25 years witnessing the ocean’s decline; bleached coral reefs, shrinking biodiversity, and dwindling marine abundance. This personal connection to the natural world is what fueled a mission: to transform a coffee business into a force for environmental good.

Fast-forward eight years, and that mission has blossomed into a thriving enterprise. Watermark Coffee is now a leader in sustainability, operating with certifications like Rainforest Alliance and Guaranteed Irish. They even...

Gone are the days when business was just ‘business’, with economics and essentially ‘making money’ at any cost, taking precedence above all. 

The bottom line was the sole focus of all shareholders, CEOs, chair people and executive managers. It was really that black and white. 

Where was the human element of business? And if it was there, where did it factor for business people? 

Businesses both large and small have a responsibility to their community, to their society, to their environment and to their team, to ultimately ‘self-regulate’ and look at their impact on those areas. Cost savings are important, financial turnover is important, however it has become increasingly apparent that when it comes to ‘business as usual’, those with tunnel vision won’t last in the competitive world of corporations and enterprise. 

Many companies believe that simply throwing money at charities or environmental projects is sufficient, however CSR like with a business’ green programme, needs to be ...

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only around the corner and where once before, the issue of climate change was left to the policy makers around the world, people are demanding transparency and real action.

What about us? And our own impact on the environment? 

We know we have to do something about our own Carbon Footprint, but often we are not really sure how to go about it.

Customer demand for a Greener Hospitality industry is on the rise. Those that adapt, change and market their efforts well, will  see the benefits of listening to what their customers want, and become “favourites” in a landscape of competitive industry.

Working with hospitality businesses, I have heard all kinds of excuses over the years:

“I just do not h...

Choosing your courier is not an easy task. Some people know from an early age what they want to be when they are adults, that was not the case for me. I remember when I was 17 and my parents pushed me to chose a college and a path.

I had no idea what I wanted, all I knew is that I wanted to do something fun that would inspired me everyday.

I have found inner peace in a lot of jobs that have come my way over the years, but after a while, something always made me change paths, like if what I was doing was not really my calling.

I have felt for years that I had not found my place in the world yet. But every job, every courier change, taught me something new, a new skill, a new outlook, how to pick myself back up and how to enjoy the little wins.

8 years ago, after a long courier as a Hotel Manager, I was challenged with the concept of Green Hospitality, resource efficiency and reduction of carbon footprint.

It took me a long time to really engage with this concept. Work was busy, I n...

Sustainability has so many definitions that it drives people a bit bunkers. What does it all mean? How do I make more business more sustainable? How do I know if I am successful on greening my business?

The answers are much simpler than people might think, well, at least for me and Ill tell you why.

To us at the Fifty Shades Greener office, a green or sustainable business is one that reduces it’s impact to the environment. Business affect the environment in 3 ways, by using energy, producing waste and using water.

In order to run an environmentally friendly business, you need to reduce your business utilities, and the best part of this journey is that not only you will reduce your business Carbon Footprint and impact to the environment, but you will also SAVE MONEY off your utility bills.

It is a win/win situation for business owner.

Yet, 99% of the Hotel owners I meet in my weekly routine, don’t have a handle on those 3 pillars of sustainability. So here are 3 top tips for a succ...

Last weekend the Irish Nation voted for change at the #GE2020, with the main two government parties not receiving enough votes to form a majority coalition. I am personally really happy that this is the desire of the Irish people, and of course, the raise of the Green Party to 12 seats.

The proposed raise of Carbon Tax by some political parties worries me, and makes me wonder, is that the “change” the Irish public want? Have we succumbed to believe the only approach to climate change is the raise in tax?

I personally believe there could be other initiatives to consider.

A few years ago, I completed a FETAC level 6 course on dog training. Now I am not comparing Irish citizens to dogs, that’s not mi intention at all! But hear me out for 20 seconds.

Dog training is all about positive reinforcement, reward positive behaviour instead of punishing negative behaviour.

There are trainers out there of course that do not follow this rule and punish animals for mis-behaviour. In most cases, ...

It is the start of a new decade! And 2020 will become the starting point of a change within our industries, towards a future that, hopefully, will have less impact in the Environment. The Hospitality & Tourism industry shall be not left behind, it is time that we, as Managers of the industry, strive to start implementing small changes that will result on a reduction of our utilities, our Carbon Footprint and our bills.

Contrary to the general perception out there, running a Green business CAN SAVE YOU MONEY. To me, greening your business means taking control and reducing your use of water & energy and production of waste, which in turn, reduces your Carbon and saves you money, it is a win-win situation for a tourism business.

One of the questions most of my potential customers ask on our first discovery call is “How do I get started?”. The answer is simple, it starts by choosing a winning Green Team.

Choose the right Green Manager

This might be yourself, or someone of authority wit...

The phone has not stopped ringing this past two months, with more and more Hotels interested in sustainability. I love seeing the mind-set of our industry managers changing, and becoming interested on running greener Hotels.

What Is Sustainability? 

Undoubtedly, there are misconceptions out there as to what “sustainability” means, in fact, the word itself does not really explain its concept. Many experts have different definitions, but to me and the Fifty Shades Greener team, sustainability for a Hotel should involve three clear pillars:

Water Conservation

Waste Reduction

Energy Reduction

The overall vision or goal for any Hotel wishing to become a Green property, should be a reduction of Carbon Footprint, and at its best, Carbon Neutrality. After Hotel Doolin’s announcement last month of becoming the first Carbon Neutral Hotel in Ireland, many hotel managers are looking to achieve the same - but Carbon Neutrality is not  a quick fix or something that can be achieved in a s...

Are you looking to ‘green’ your business? There are many different components to running a Green business successfully. For us, at the Fifty Shades Greener Office, it all starts by learning how to control and reduce your use of Energy & Water and production of Waste.

How Can You Make Your Business Green?

Many people think that buying composable take away cups, containers, and other biodegradable materials means “Being Green”, but this is just a really small part of it. In fact, I am predicting that in the next 12 months we are going to see a backlash against these composable items. Currently, their life cycle is not working, and they are still creating a huge amount of waste. If a composable material is not disposed off correctly, and it ends up in landfill, it will not biodegrade as quick as we think.

Focus On Reducing Business Wastage

The reality is, the only way to sort out the huge Waste problem we have in the world is Waste Minimization. And that starts with single use items, ...