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My lightbulb moment – why isn’t everyone doing this?

Back in 2012, while working as the Sales & Marketing Manager of Hotel Doolin in West Clare, my General Manager told me to form a "green team" and apply for Green Hospitality Ireland certification. 

Excuse me but...what?!

To say I was apprehensive at the start would be an absolute understatement! 

I had no idea where to even begin.

I attended workshops, seminars, and completed an endless number of courses as well as reading blogs about Green businesses. 

Within 2 years and with little to no investment, we managed to reduce our Energy by 30%, our Waste by 40% and our Water by 25%. 

My first thought was “WHY ISN’T EVERYONE DOING THIS?"

To me, greening your hotel or restaurant became not just “the nice thing” to do, it is instead “the smart” thing to do from a business perspective. 

My Light-bulb moment 

At this point of my career, everything shifted and changed for me forever.

The "Why isn’t everyone doing this?" began forming an idea in my head. 

What if I could teach other...

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