The Circular Economy - Do we get it yet?
As defined by the European Parliament;
“The circular economy is a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing and recycling existing materials and products as long as possible. In this way, the life cycle of products is extended.”
The drive towards a circular economy has recently seen a huge push as it is in line with governments reaching their net zero targets. We are hearing it more and more in sound bites and headlines as for the most part, globally, there is an acknowledgement that our current linear economy is simply not sustainable.
So, how is the shift for European society going from our current throwaway culture?
Digging a little deeper into waste management plans and objectives, the Netherlands popped up several times so I decided to have a look into their overall ambitions and targets. For example, their government strategy has very clearly outlined that by 2050 the transition to the circular economy must be reach...
My business carbon footprint, should I care?
Climate crisis, biodiversity collapse and extinguished eco systems are common words we hear every so often in recent years.
But what can I do about it?
Can I change it?
And if I can’t, should I care?
In a post COVID economy, business owners have enough to worry about without also joining the fight against climate change. However, can running greener business help recover the tourism and hospitality industry?
I think YES.
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Benefits of running a Green Business
- A Green business is one that reduces it’s energy, water and waste, when you reduce your utilities you also SAVE money.
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- Align your business to your customer values: 87% of global travellers want to travel more sustainably.
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- Green Marketing & PR: Jump ahead of your competitors and offer something different that society wants.
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- Improve staff turnover: Give your team something they care about and make your workplace a better choice for employees.
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It is now more important than ever, that we stop to...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
