Why do we not have clear guidelines to avoid Green Washing?
The Irish times has published an article entitled “Five trends in Green Finance”. It states that:
“The European Commission published a statement this year estimating that 42 per cent of corporate websites contain “exaggerated, false or deceptive and could potentially qualify as unfair commercial practices under EU rules”.
I have often asked myself “Why do we not have clear guidelines and benchmarks established by our leaders to avoid Green Washing?”
One would think that after the Paris agreement becoming such a landmark treaty that laws and systems would have been put in place by now to ensure its validity.Â
Evidently, we are not there yet.
The term Greenwashing was first coined in the 1980's to describe behaviour or activities that make people believe that a company is doing more to protect the environment than it actually is.
So what can you do to avoid green washing?
In your organisation:
- Never ever claim you do more than what you actually do. Be honest and transparent in ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
