Carbon Offsetting - who can I trust?
I have been working as an educator for environmental sustainability for a few years now, and never have I been more disillusioned than in recent times.
I like many others, had confidence and trust in the many ālabelsā seen on products we consume. āEco-labelsā - Free from Tuna, Sustainable Palm Oil, Carbon Neutral Certsā¦the list goes on. But as you dig a little deeper, you start to realise that the vast majority of these labels are smoke and mirrors.Ā
They are in many cases entities that are looking to make a profit above all else. Regardless of the promises and standards, their labels claim. That is not to say that false labelling applies to every business. However the more I research this issue the more of them I uncover. There is a real danger that this blatant greenwashing will create mistrust amongst society and consumers.
Every fortnight, I ask my team to complete research on something different related to environmental sustainability, so we can share our learnings and upskill ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, weāre not your typical sustainability crowd. Here, green isnāt just a color; itās a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotelās green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether youāre looking to start your green journey or you're trying to make your business a beacon of sustainability, weāve got the know-how and the can-do attitude to help you make it happen. And while weāre serious about what we do, we believe a little humor goes a long way. After all, if you canāt have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Hereās to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive ināthe waterās fine, and itās getting greener by the minute!
