CSR - the way you do business, not an extra
Gone are the days when business was just ābusinessā, with economics and essentially āmaking moneyā at any cost, taking precedence above all.Ā
The bottom line was the sole focus of all shareholders, CEOs, chair people and executive managers. It was really that black and white.Ā
Where was the human element of business? And if it was there, where did it factor for business people?Ā
Businesses both large and small have a responsibility to their community, to their society, to their environment and to their team, to ultimately āself-regulateā and look at their impact on those areas. Cost savings are important, financial turnover is important, however it has become increasingly apparent that when it comes to ābusiness as usualā, those with tunnel vision wonāt last in the competitive world of corporations and enterprise.Ā
Many companies believe that simply throwing money at charities or environmental projects is sufficient, however CSR like with a businessā green programme, needs to be ...
Help! How do I engage my team with new āGreenā actions?
Last week I was invited to speak at the Hospitality & Tourism Expo organized by the Restaurants Association of Ireland.
When I finished my presentation the audience and I had an opportunity for a quick Q&A, with one questions coming up several times:
How can I get my team to engage with Green Actions?
This is a recurring issue for many business owners and a difficult barrier to get through.
While I do not have all the answers, namely because this barrier involves human psychology and our adversity to āchangeāā¦ I do have 8 tips that you can try out:
- You cannot implement a Green Programme alone if you run a medium to large business. Period. You will need a Green Manager and a Green Team. Choose these people with care. The first instinct here would be to work with all your heads of department, but while they need to be involved in some capacity, it is important that you do not forget about your Junior Staff. There might be many hidden āgreen gemsā within your team. People that alre ...
Recent Posts
Stay connected with news and updates!
Author
Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, weāre not your typical sustainability crowd. Here, green isnāt just a color; itās a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotelās green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether youāre looking to start your green journey or you're trying to make your business a beacon of sustainability, weāve got the know-how and the can-do attitude to help you make it happen. And while weāre serious about what we do, we believe a little humor goes a long way. After all, if you canāt have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Hereās to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive ināthe waterās fine, and itās getting greener by the minute!
