If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.
The travel agent central statistics released a report in 2019 were it stated that:
87% of global travellers want to travel more sustainably
78% of traveller would pay more to stay in Green certified accommodation
So a green programme is not only good for the planet, it is also what society and your customers are seeking more and more in recent years.
Running a Green Hotel can increase your customer footfall and rates, but there are a few top tips to follow, in order to market your green journey in the right way.
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