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Using your Green Journey as a Marketing Tool

 

If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.

The travel agent central statistics released a report in 2019 were it stated that:

87% of global travellers want to travel more sustainably

78% of traveller would pay more to stay in Green certified accommodation

So a green programme is not only good for the planet, it is also what society and your customers are seeking more and more in recent years.

Running a Green Hotel can increase your customer footfall and rates, but there are a few top tips to follow, in order to market your green journey in the right way.

  1. NEVER EVER say you do more than what you do. This is my number one rule, always be honest and never over exaggerate your achievement, there is nothing worse than green washing.
  2. Document your team’s journey through videos, photos and social media posts. Are you having a Green Team meeting? Take a photo, disclose what you discuss a
  3. ...
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