Last weekend the Irish Nation voted for change at the #GE2020, with the main two government parties not receiving enough votes to form a majority coalition. I am personally really happy that this is the desire of the Irish people, and of course, the raise of the Green Party to 12 seats.

The proposed raise of Carbon Tax by some political parties worries me, and makes me wonder, is that the “change” the Irish public want? Have we succumbed to believe the only approach to climate change is the raise in tax?

I personally believe there could be other initiatives to consider.

A few years ago, I completed a FETAC level 6 course on dog training. Now I am not comparing Irish citizens to dogs, that’s not mi intention at all! But hear me out for 20 seconds.

Dog training is all about positive reinforcement, reward positive behaviour instead of punishing negative behaviour.

There are trainers out there of course that do not follow this rule and punish animals for mis-behaviour. In most cases, ...

Yesterday I saw and add on telly for Mout Cider. The add simply highlighted three things: A fully recyclable glass bottle, a cider that is vegan, and that the company are allied to the World Wildlife Fund that protects endangered species.  I was sitting on the couch and I instantly thought “Well that is a nice cider”, the add did not speak about it’s taste, or how refreshing it might be, or what fruit is made with, but the three things they highlighted, are three things I felt aligned too instantly.

Align your business values to your customer values

In a world where society is changing and demanding for companies to change their own mind-sets, a huge opportunity lies for those that are whiling to make that change, to highlight what is seen now as a positive effort towards climate change and protection of the planet.

The add resonated so much with me that this morning I had to get up and find this cider’s website. Unfortunately, the same message does not carry to their website, but I...

The days after an election are times for reflection. I am so proud of the Irish, I have always loved this country, but now I can also say I love it’s modern society. A society that is inclusive and caring of all, it’s people and it’s place.

The media and social platforms keep talking about the #GreenWave, but I am not sure I agree with that term. To me, a wave is something that comes and goes, a force of nature that picks and then retreats. That is exactly the opposite of what we need, what we need is a complete change in mindset. A completely different way to look at our own lives, our jobs, our businesses and our government policies.

I wrote a blog about this a couple of weeks back, the perception out there is that running a  "Green Business" means spending a huge amount of money. Investing in solar panels, geothermal heating systems and a bunch of new technology not everyone can afford. And yes, investing in new technologies will of course reduce your Carbon Footprint, don’t get m...