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CSR - the way you do business, not an extra

 

Gone are the days when business was just ‘business’, with economics and essentially ‘making money’ at any cost, taking precedence above all. 

The bottom line was the sole focus of all shareholders, CEOs, chair people and executive managers. It was really that black and white. 

Where was the human element of business? And if it was there, where did it factor for business people? 

Businesses both large and small have a responsibility to their community, to their society, to their environment and to their team, to ultimately ‘self-regulate’ and look at their impact on those areas. Cost savings are important, financial turnover is important, however it has become increasingly apparent that when it comes to ‘business as usual’, those with tunnel vision won’t last in the competitive world of corporations and enterprise. 

Many companies believe that simply throwing money at charities or environmental projects is sufficient, however CSR like with a business’ green programme, needs to be ...

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Creating a Culture of Green Leadership

Creating any new culture in an organisation can feel daunting, particularly for industries recovering from the impact of the pandemic.

The Four Leadership Types

Professor Christina Edger from Birmingham City Business School highlighted 4 types of leadership from the Covid crisis:

  • Deniers: angry, denied how the crisis affected their business
  • Opportunists: used Covid-19 as an excuse for poor performance with other factors at play i.e. poor leadership
  • Pragmatists: accepted different stages of the crisis, addressing issues speedily
  • Inspirers: able to see the bigger picture, care for their people as the crisis affected society as a whole

The questions remain: how do we inspire our team, how do we encourage trust? How do we share our green values?

what is leadership

Essential Leadership Skills 

There are several leadership models and theories, but Brené Brown has highlighted 4 key skill sets every leader should possess and develop:

1. The ability to be vulnerable, to have the hard conversations...

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