How do my Green key performance indicators compare to other businesses?
 A question a lot of us cannot help but ask ourselves – how do I compare to others?
It is no different when it comes to a business; in fact, the competition gets steeper.
As we work with more and more hospitality businesses to get them started on their Green Journey, this same question continues to get asked from our students:
How do my Green key performance indicators compare to other businesses?
Personally, I am delighted that people ask this question because it means that not only they have calculated their own Green KPIs, but also it demonstrates their desire to do better, to be in line with good practice standards and data.
Our advice at the Fifty Shades Greener office is always the same –
DO NOT COMPARE YOUR DATA TO ANYONE ELSE.
At least for the moment!
When you start your business’s Green Journey, there is no value in comparing your status to others. The only thing you need to do, is benchmark against yourself. This means you have one solitary goal, and that is to reduce...
Using your Green Journey as a Marketing Tool
If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.
The travel agent central statistics released a report in 2019 were it stated that:
87% of global travellers want to travel more sustainably
78% of traveller would pay more to stay in Green certified accommodation
So a green programme is not only good for the planet, it is also what society and your customers are seeking more and more in recent years.
Running a Green Hotel can increase your customer footfall and rates, but there are a few top tips to follow, in order to market your green journey in the right way.
- NEVER EVER say you do more than what you do. This is my number one rule, always be honest and never over exaggerate your achievement, there is nothing worse than green washing.
- Document your team’s journey through videos, photos and social media posts. Are you having a Green Team meeting? Take a photo, disclose what you discuss a ...
How to ensure your hospitality business green program is successful
You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.
You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.
You would like to run a green business, but the learning curve seems so steep, you are busy as it is and you think it is going to cost you a fortune to get there. You are wrong in this one.
An issue of time
Greening your Hotel or Restaurant is easier than you think, and it does not have to cost you a fortune, in fact, I can prove to you that it is the opposite, it might end up saving you money. As for the amount of time you have in your hands? Well yes, the Hospitality industry is a fast paced industry, but ask yourself something:
If your accountant told you in the morning someone is stealing money from your till, would you prioritize finding out who it is so you can stop it over other items in yo...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
