Sustainability in Film & TV
Lockdown life was and is tough. People do what they can to get through it and one such thing for me, was watching TV in the evening. Escapism was easy and I am privileged to have access to free TV and films.Â
Viewing my favourite shows however, I began to notice something that I hadn’t before. The vast majority of our TV and film productions are reflections of our own lives and reality. We see ourselves in the characters and how they live their lives and that’s often why we enjoy a show so much. The simple, daily tasks they carry out are much the same as ourselves.
Daily actions such as purchasing a takeaway coffee - how often do you see the character bring a keep cup? The storyline doesn’t have to revolve around this but for me, it should be normalised behaviour at the very least. Do they have a keep water bottle when working out on screen? Or is it a plastic bottle? Do they segregate waste as they discuss the latest local love affair in the kitchen?
Love Island for example, it may...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
