Will Tourism become the biggest polluting Industry in the future?
Hi guys!
I am back with the 50 Shades Greener thought of the week. Last Thursday I watched a documentary by Stacey Dooley on the Environmental impact of the fashion industry, and I was floored with the statistics!! I really had no idea that the clothing industry was so damaging, it actually is the second most polluting industry in the world, after Oil of course.
The Dark Side of Fashion
I learned that to make a pair of jeans, the industry uses over 21,000 litres of water, 21,000!!!! That is unbelievable. Straight away my mind raced to my wardrobe were I have 3 or 4 pairs of jeans that have not seen daylight in months. What a waste, I actually feel pretty guilty about it.
Here I am preaching to the Hospitality industry about the things we can do to save water, while my wardrobe alone possibly contains millions of litres of water. So we live and learn, and now I have the awareness I needed, my shopping habits will change. Not that I am a great shopper to be honest, since I moved to t...
Sustainable luxury, not just a dream but a real business
As some of you might know, 3 years ago I set out on a mission to help Green the Hospitality industry. I love tourism, I have worked in the industry all my life and it has helped shape me into the person I am today.
But I am also painfully aware of how polluting the Hospitality industry is, and while we hear more and more stories about hotels trying to reduce single use plastic use, or control their energy use, we are still miles behind from what we could achieve if we put our minds and time to Greening our businesses.
So this week, I wanted to highlight and write about a business, and a man, that has put sustainability at the forefront of it’s business model.
Rasika Perera is the Chairman and founder of Ravana Garden, a sustainable, luxury, boutique Hotel in Sri Lanka. I got in touch with Rasika to find out why we had set out on the mission to build a Sustainable Hotel:
"Tourism is one of the most polluting industries, majority of the industry experts are least bothered as long as ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
