CSR - the way you do business, not an extra
Gone are the days when business was just âbusinessâ, with economics and essentially âmaking moneyâ at any cost, taking precedence above all.Â
The bottom line was the sole focus of all shareholders, CEOs, chair people and executive managers. It was really that black and white.Â
Where was the human element of business? And if it was there, where did it factor for business people?Â
Businesses both large and small have a responsibility to their community, to their society, to their environment and to their team, to ultimately âself-regulateâ and look at their impact on those areas. Cost savings are important, financial turnover is important, however it has become increasingly apparent that when it comes to âbusiness as usualâ, those with tunnel vision wonât last in the competitive world of corporations and enterprise.Â
Many companies believe that simply throwing money at charities or environmental projects is sufficient, however CSR like with a businessâ green programme, needs to be ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, weâre not your typical sustainability crowd. Here, green isnât just a color; itâs a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotelâs green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether youâre looking to start your green journey or you're trying to make your business a beacon of sustainability, weâve got the know-how and the can-do attitude to help you make it happen. And while weâre serious about what we do, we believe a little humor goes a long way. After all, if you canât have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Hereâs to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive inâthe waterâs fine, and itâs getting greener by the minute!
