Blue KmC² Living Labs Network - Our Year of Hope
For the year of 2024, the team here at Fifty Shades Greener (FSG) has decided to focus its energy and efforts into spotlighting small, community driven sustainability projects from anywhere in the world that are operating on a grass roots level.
The world of sustainability itself can often be perceived as a minefield. From the enormity of the climate crisis, CSRD regulations and measuring carbon emissions, the efforts being made on the field by individuals or groups can often get overshadowed.
However, we always say at FSG, that small actions do count, especially when being carried out by many. This blog series will endeavour to highlight those people or communities who are driving REAL action.
We hope their stories inspire you, and more importantly that they spark hope.
Our eighth story features Pedro Fernández professor at the Universidad Politecnica de Madrid in the Department of Hydraulic, Energy and Environmental Studies.
How The Project Started
Pedro is the founder of Blue ...
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Who We Are: Fifty Shades Greener
Sustainability with a side of sass!
At Fifty Shades Greener, we’re not your typical sustainability crowd. Here, green isn’t just a color; it’s a lifestyle, and we live it with a bit of cheek and a lot of heart. Our team, a quirky blend of lifelong greenies, seasoned educators, and fresh innovators, believes that every little bit helps and that education is the cornerstone of sustainable change. Born from a simple idea in a hotel’s green team meeting, we've grown into a vibrant community passionate about turning the hospitality world a shade greener. We think greenwashing is as outdated as last season's fashion and are here to ensure sustainability is as authentic as it is actionable. From the early days in Doolin to the bustling workshops of today, our journey has been about making sustainability accessible, understandable, and, dare we say, fun. We don't just throw jargon around; we break it down with practical advice and real-world actions that everyone, from hotel managers to cafe owners, can take. So, whether you’re looking to start your green journey or you're trying to make your business a beacon of sustainability, we’ve got the know-how and the can-do attitude to help you make it happen. And while we’re serious about what we do, we believe a little humor goes a long way. After all, if you can’t have a laugh while saving the planet, when can you? Join us as we continue to write our story, one green step at a time. Here’s to making sustainability not just a necessity, but a norm. Ready to add a little green to your scene? Dive in—the water’s fine, and it’s getting greener by the minute!
