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Sustainable luxury, not just a dream but a real business

 

As some of you might know, 3 years ago I set out on a mission to help Green the Hospitality industry. I love tourism, I have worked in the industry all my life and it has helped shape me into the person I am today.

But I am also painfully aware of how polluting the Hospitality industry is, and while we hear more and more stories about hotels trying to reduce single use plastic use, or control their energy use, we are still miles behind from what we could achieve if we put our minds and time to Greening our businesses.

So this week, I wanted to highlight and write about a business, and a man, that has put sustainability at the forefront of it’s business model.

Rasika Perera is the Chairman and founder of Ravana Garden, a sustainable, luxury, boutique Hotel in Sri Lanka. I got in touch with Rasika to find out why we had set out on the mission to build a Sustainable Hotel:

"Tourism is one of the most polluting industries, majority of the industry experts are least bothered as long as ...

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How to enter Green Awards and win them!

 

Very recently, I was asked to be a judge at an Awards ceremony for the Hospitality Industry. I was delighted and honour to be part of the judging panel amongst other industry experts. What I learned, is that filing award applications, is not everyone’s strength, and they can be an injustice to the actual applicant.

90% of the written applications we received were well below average. In some cases, the answers did not match the questions, or the explanation given was not factual, or the answer was just simply too short.

Thankfully, at this particular awards, we were allowed to shortlist several applicants and interview them face to face.

To be honest, I went into the interviews with low expectations, based on the applications we had received. But when I met the candidates, they blew my mind!

Every single person, had achieved a lot more than what their written applications reflected, and had I not met them face to face during the interview stage, most of them would have not been succ...

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What does Budget 2020 mean to your Hospitality business?

 

The Irish Government’s Budget 2020 was released last Tuesday, so it is not surprising that this week we are all trying to analyse what it means for us, and for our business.

The new Carbon Tax implications will affect not only individuals, but also businesses, in terms of the Gas & Oil they require to run their operations. For the Hospitality sector, oil & gas consumption can be a huge cost, and it is only going to get worse.

Maurice Bergin, founder and CEO of The Green Hospitality Programme is estimating a price hike of between 2.5 to 3.5% on your current cost of Oil or Gas. For a hotel, where their current Oil bill could be up to €100,000 annually, this could mean an extra €3,000 increase on their annual bill.

Sadly, there is a small minority of Hotels taking the right steps to reduce their Energy consumption and their Energy costs. The general perception is that running a Greener business is going to cost you a lot of money, but this is far from the truth. Reducing your Energy co...

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Green Tourism, a Brexit remedy? Here is why!

 

With the reality of Brexit looming upon us, it is not surprise that all industries are worried about what it means for them.

In Tourism, the figures are quite alarming, it is estimated 10,000 job losses and a drop on National Tourism revenue of €390 million.

Nobody really knows for sure what is going to happen exactly, will it be as bad as they expect? will it be worse? Or will it actually be better? Who knows! Not even those in charge are too sure about any of it, so instead of panicking striking, let’s start looking at other things you, in your business, can do, to contra-rest the expected loss of revenue should the worst case scenario happens.

Green Tourism, a growing market

The answer is quite simple, if we are going to lose a large amount of tourist coming into Ireland from the UK, we simply need to look at other emerging markets. And, conveniently for me you might think, Green Tourism, is one of the fastest growing markets.

According to Travel Agent Central Statistics, 87% o...

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Green Hospitality: Not just the “nice” thing to do, the “smart” thing to do

 

Customer demand for Climate Change and for all industries to play their part is at an all-time high.

Society is changing, their values are changing, and those that align their business to their customer values ahead of the rest, stand to become more successful.

So what are you doing, at your hotel or restaurant, to commit and run a greener business?

The benefits of running a Greener Business

 

  • Align your business to your customer values

 

  • Green Marketing & PR

 

  • Goodwill, improve your reputation

 

  • Reduction of your business Carbon Footprint

 

  • Better controls of your utilities, resulting in a reduction of your Energy, water and waste bills.

 

The future of the travel industry 

Right now, tourism & travel account for 10% of the global carbon emissions globally. AT the rate tourism is growing as an industry, would it be possible that we will become the most polluting industry worldwide in a couple of decades?

And how would that affect our future busines...

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How to ensure your hospitality business green program is successful

 

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would like to run a green business, but the learning curve seems so steep, you are busy as it is and you think it is going to cost you a fortune to get there. You are wrong in this one.

An issue of time

Greening your Hotel or Restaurant is easier than you think, and it does not have to cost you a fortune, in fact, I can prove to you that it is the opposite, it might end up saving you money. As for the amount of time you have in your hands? Well yes, the Hospitality industry is a fast paced industry, but ask yourself something:

If your accountant told you in the morning someone is stealing money from your till, would you prioritize finding out who it is so you can stop it over other items in yo...

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Green Marketing, no green washing, align your business!

 

Yesterday I saw and add on telly for Mout Cider. The add simply highlighted three things: A fully recyclable glass bottle, a cider that is vegan, and that the company are allied to the World Wildlife Fund that protects endangered species.  I was sitting on the couch and I instantly thought “Well that is a nice cider”, the add did not speak about it’s taste, or how refreshing it might be, or what fruit is made with, but the three things they highlighted, are three things I felt aligned too instantly.

Align your business values to your customer values

In a world where society is changing and demanding for companies to change their own mind-sets, a huge opportunity lies for those that are whiling to make that change, to highlight what is seen now as a positive effort towards climate change and protection of the planet.

The add resonated so much with me that this morning I had to get up and find this cider’s website. Unfortunately, the same message does not carry to their website, but I...

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Green your Hospitality Business with Online Training

 

So the very first thing to say is: apologies for the egotistical blog! This one is about me and the Online training courses I have created to help Green Hospitality Businesses. 

Raquel Noboa: My Story

My name is Raquel. I'm originally from Spain but I have lived in Ireland for the last 20 years working in the Hospitality Industry. And yes, I completely understand how hard it is to take on new projects, or new challenges, while still being busy serving the visitor that is in front of you.

I have been working with Hospitality businesses for over 8 years now as a consultant, and it never fails, the starting point of every business owner I have met is the perception that Greening their business is going to cost them a fortune, and as you can imagine, that brings apprehension and a reluctance to change.

I Started my own Green Journey at Hotel Doolin, I was working there as the Sales & Marketing manager and my General manager at the time called me to tell me he wanted to run a Green Hote...

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#SaucyChallenge In the Hospitality Industry

 

After last week’s Thought of the week and after discovering that Tourism could possibly be the most polluting Industry in the world in the future I have decided to take action, but I need your help!

My mission, is to Green the Hospitality Industry one step at the time. The big dream is to run an international campaign that will reach businesses all over the globe, but I want to start at home, in Ireland, after all, are we not known to be the Green Island or Emerald Island? It is time to live up to our name!

What is the Saucy Challenge?

So here is the challenge, and how you can get behind it, weather you are in the industry or not.

One of the big pain points of my life are Individually wrapped condiments, the Mayonnaise, ketchup, sugar, salt, butter, etc. You see them all over food service businesses, bars, restaurants, cafes, hotels… Every time a packet is opened, the wrapping ends up in Landfill. Now this might seem like a small thing to you, but consider this, imagine a food busi...

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