Choosing your courier is not an easy task. Some people know from an early age what they want to be when they are adults, that was not the case for me. I remember when I was 17 and my parents pushed me to chose a college and a path.

I had no idea what I wanted, all I knew is that I wanted to do something fun that would inspired me everyday.

I have found inner peace in a lot of jobs that have come my way over the years, but after a while, something always made me change paths, like if what I was doing was not really my calling.

I have felt for years that I had not found my place in the world yet. But every job, every courier change, taught me something new, a new skill, a new outlook, how to pick myself back up and how to enjoy the little wins.

8 years ago, after a long courier as a Hotel Manager, I was challenged with the concept of Green Hospitality, resource efficiency and reduction of carbon footprint.

It took me a long time to really engage with this concept. Work was busy, I n...

The phone has not stopped ringing this past two months, with more and more Hotels interested in sustainability. I love seeing the mind-set of our industry managers changing, and becoming interested on running greener Hotels.

What Is Sustainability? 

Undoubtedly, there are misconceptions out there as to what “sustainability” means, in fact, the word itself does not really explain its concept. Many experts have different definitions, but to me and the Fifty Shades Greener team, sustainability for a Hotel should involve three clear pillars:

Water Conservation

Waste Reduction

Energy Reduction

The overall vision or goal for any Hotel wishing to become a Green property, should be a reduction of Carbon Footprint, and at its best, Carbon Neutrality. After Hotel Doolin’s announcement last month of becoming the first Carbon Neutral Hotel in Ireland, many hotel managers are looking to achieve the same - but Carbon Neutrality is not  a quick fix or something that can be achieved in a s...

Customer demand for Climate Change and for all industries to play their part is at an all-time high.

Society is changing, their values are changing, and those that align their business to their customer values ahead of the rest, stand to become more successful.

So what are you doing, at your hotel or restaurant, to commit and run a greener business?

The benefits of running a Greener Business

• Align your business to your customer values

• Green Marketing & PR

• Goodwill, improve your reputation

• Reduction of your business Carbon Footprint

• Better controls of your utilities, resulting in a reduction of your Energy, water and waste bills.

The future of the travel industry 

Right now, tourism & travel account for 10% of the global carbon emissions globally. AT the rate tourism is growing as an industry, would it be possible that we will become the most polluting industry worldwide in a couple of decades?

And how would that affect our future busines...

Yesterday I saw and add on telly for Mout Cider. The add simply highlighted three things: A fully recyclable glass bottle, a cider that is vegan, and that the company are allied to the World Wildlife Fund that protects endangered species.  I was sitting on the couch and I instantly thought “Well that is a nice cider”, the add did not speak about it’s taste, or how refreshing it might be, or what fruit is made with, but the three things they highlighted, are three things I felt aligned too instantly.

Align your business values to your customer values

In a world where society is changing and demanding for companies to change their own mind-sets, a huge opportunity lies for those that are whiling to make that change, to highlight what is seen now as a positive effort towards climate change and protection of the planet.

The add resonated so much with me that this morning I had to get up and find this cider’s website. Unfortunately, the same message does not carry to their website, but I...