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Behavioural change is one of the most difficult things to achieve, particularly when we are trying to change a lifetime habit. More often than not, the mistake that most of us are making - is to expect a change in behaviour just because we know it is the right thing to do, without explaining it to others.
If I was a teenager, I know without a doubt, that the second statement would make me think twice the next time I am brushing my teeth.
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