The way you communicate your green initiatives to your customers and stakeholders plays a huge part on spreading sustainability, and more importantly, in creating real impact and change of mindsets.

Take, for instance, my recent stay at a 4-star hotel. In the bathroom they had a little card telling me to “Help them save the planet by reusing my towel” – yet right beside it, there were six plastic mini toiletries and two individually wrapped plastic shower caps.

I felt cheated. The scenario smelled entirely like greenwashing.

And if there is anything more annoying to a green traveller than mini toiletries, it is greenwashing. Please don’t tell me reusing my towel will help you save the planet, when on the other hand you are polluting the environment with unnecessary single use plastics.

Greenwashing can alienate eco-conscious travellers more than any other faux pas in the hospitality industry. So, it’s critical not to undermine genuine green efforts with mixed messages.

3 Green Mar...

In this piece I will offer some handy tips that any Hospitality business can take to start reducing their waste production, and what happens when you produce less waste? You save MONEY off your waste bill! 

Waste is one of the most colossal challenges of our times. Waste production continues to increase, Ireland is facing a potential waste mountain with no place to go, for some facts and stats continue reading to the end of this blog. 

What is one of the first but most important steps to start reducing waste at your hospitality business?

Check your bins

It's a simple task but certainly not one that people want to engage with. I myself have carried this task out during my time as green manager.

However one thing is for sure, I learned from it and I in carrying out this onerous task, we managed to reduce our waste by 30% in one year. 

Investigating your bins allows you to understand what waste is produced at your business, so you can then take the necessary action to reduce some ...

This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only around the corner and where once before, the issue of climate change was left to the policy makers around the world, people are demanding transparency and real action.

What about us? And our own impact on the environment? 

We know we have to do something about our own Carbon Footprint, but often we are not really sure how to go about it.

Customer demand for a Greener Hospitality industry is on the rise. Those that adapt, change and market their efforts well, will  see the benefits of listening to what their customers want, and become “favourites” in a landscape of competitive industry.

Working with hospitality businesses, I have heard all kinds of excuses over the years:

“I just do not h...

I am a Hospitality professional with an entrepreneurial mind. 

I have worked as a Hotel Manager for 20 years of my life, but I always knew I wanted to do more, I wanted to do something different, something that changed our industry for the better and had a positive impact.

That is why in 2017 I founded Fifty Shades Greener.

Fifty Shades Greener is an educational company teaching hospitality employees and managers the simple skills they need to learn to reduce their workplace carbon emissions and SAVE MONEY at the same time.

Our simple systems and processes of implementation and education are helping us green Hospitality businesses all over the world, and now, we need more people like US, to help us spread sustainability in the hospitality industry as far and wide as possible.

You can become a Fifty Shades Greener Licensed Trainer anywhere in the world, having exclusivity in your own territory which will make you the only trainer allowed to use our training programmes in your area,...

When was the last time you took time out of your day to review the energy your hotel or restaurant uses?

Following staff wages, your energy consumption could possibly be one of the largest costs to your business. Yet every week I meet hospitality managers that don’t have control over their energy consumption.

I always found it funny, I spent 4 and a half years in hotel management training. They told me how to budget, how to forecast, how to control staff wages…. However, nobody ever told me that when I finally became a hotel manager, I would also be in charge of a building. 

A building that inevitably comes with high costs due to running energy, water and waste.

In my early hotel management years I was often assigned the early duty manager shift, where I would walk into work at 6.30am and meet the only person up earlier than me! My best buddy -  the breakfast chef!

For years I witnessed breakfast chefs arrive on duty and turn all the lights on, all the ovens on, extractor fans, gr...

Fifty Shades Greener has launched the second round of our Licensed Trainers Network project and is seeking trainers and entrepreneurs worldwide, to join us in our mission to Green the Hospitality industry.

If you are looking for a new business opportunity in the growing market of Green Training then this project might be for you!!

Would you like to deliver the world’s leading green business training and coaching support for the tourism sector on an exclusive basis, in your area?

Would you like to be part of our fast-growing international network of Licensees in this important service?

Would you like to add four new revenue streams and work on a flexible basis to suit your current situation and priorities?

You can work with Fifty Shades Greener to help the Hospitality Industry reduce its Carbon Footprint, become a business sustainability expert in your location and earn in excess of €100,000 per year.

Fifty Shades Fifty Greener is seeking suitable training partner organisations an...

This week, I thought Id give you a break from telling you my opinion on something or other and instead, I wanted to highlight a business that is walking the walk and talking the talk when it comes to their Green Programme.

Dating back to the 18^th century, Whatley Manor is a beautifully restored manor house and spa nestles in 12 acres of gardens. Apart from their impressive award winning restaurant, what most attracts me to this property is their sustainability programme, which kick started in 2019.

Last week I had the pleasure to find out more about how they began their journey from Sue Williams, General Manager.

“The owners of Whatley Manor and I were discussing the subject of our operations impact on the environment and it was evident that we all had strongly held views that we wanted to focus hard on becoming more ethical operators both on property and in the community. We very quickly got underway as all parties were aligned.”

Having the owners and top management invested on a ...

It is estimated that we waste about a third of all the food we produce for human consumption. A third!!! That’s a lot of food.

Producing food requires a huge environmental effort, land that has been deforested, species that have been driven to extinction, indigenous populations that have been made homeless and uprooted soil that has been degraded and a huge amount of water used – all to produce food that we then just throw away.

This is not to scare you, unfortunately this is the reality of the food waste problem we have worldwide. These are facts. It is hard for us in the western world to understand the devastating effects that food waste has on the environment, because we can’t see it with our own eyes.

Another devastating effect of food waste, is that when the majority of it ends up in our landfill bins, it decomposes without access to oxygen and creates methane, which is 23x more deadly than carbon dioxide.

Every which way you look at it food waste is a major culprit in destroy...

Greening the Hospitality Industry in Kenya!

This week I am delighted to announce a new partnership between Fifty Shades Greener and Sustainable Travel and Tourism Agenda (STTA), based in Kenya.

Our collaboration, will see the Fifty Shades Greener Online Programmes deployed to Kenya’s Hospitality businesses and employees in 2020 and 2021.

STTA is an expert in sustainability of tourism, providing solutions for destination support in Africa. This support includes advisory services for tourism development strategy, tourism research consultancy, and sustainability training. The company has well established training programs for team learning and professional development, which makes them the perfect agent to partner with Fifty Shades Greener. Since its inception in 2013, STTA has been successfully mentoring sustainability leaders in the continent, and is thus a trusted training provider for tourism professionals. STTA commits to using its knowledge platform and networks to support touris...

If your business is running a Green programme to reduce it’s carbon footprint it seems logical to use your green journey as a marketing tool.

The travel agent central statistics released a report in 2019 were it stated that:

87% of global travellers want to travel more sustainably

78% of traveller would pay more to stay in Green certified accommodation

So a green programme is not only good for the planet, it is also what society and your customers are seeking more and more in recent years.

Running a Green Hotel can increase your customer footfall and rates, but there are a few top tips to follow, in order to market your green journey in the right way.

1. NEVER EVER say you do more than what you do. This is my number one rule, always be honest and never over exaggerate your achievement, there is nothing worse than green washing.
2. Document your team’s journey through videos, photos and social media posts. Are you having a Green Team meeting? Take a photo, disclose what you discuss a
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