This past year has been as unparalleled as 2020, with many hoping for better things to come in 2022...

What has been crystal clear, is that society is demanding more. More from our governments, more from businesses and more from ourselves.

2030, 2050- these 'net zero' targets and others are only around the corner and where once before, the issue of climate change was left to the policy makers around the world, people are demanding transparency and real action.

What about us? And our own impact on the environment? 

We know we have to do something about our own Carbon Footprint, but often we are not really sure how to go about it.

Customer demand for a Greener Hospitality industry is on the rise. Those that adapt, change and market their efforts well, will  see the benefits of listening to what their customers want, and become “favourites” in a landscape of competitive industry.

Working with hospitality businesses, I have heard all kinds of excuses over the years:

“I just do not h...

Sustainability doesn’t have to be an unattainable goal, or something in the distance that we all know exists but we fail to pursue. There are so many small changes we can all implement in our lives and workplaces that will directly affect our use of resources and our production of a carbon footprint.

When I founded Fifty Shades Greener in 2017, my mission was to train the hospitality workforce in Ireland, so we could live up to our name, the Emerald Island, providing green accommodation to our overseas visitors.

Fast forward a couple of years and my goal grew legs. I now want to teach every single hospitality worker in the world the little things we can all do to change our behaviour around the use of energy and water and production of waste.

A new partnership between Fifty Shades Greener and Dalhousie University’s College of Continuing Education will help bring this dream to life as we work together to green the hospitality industry in Canada.

For more than 35 years, the College o...

In 2017, I set out on a mission to help Green the Hospitality Industry, there has been many up and downs since then, but one thing remains - my belief that this is the best way to go for the industry.

We keep hearing in the news about Climate Change, how many years we have left, what will happen in 2050 if we don’t change…Some people believe it, some people don’t.

Regardless of your personal opinion on Climate Change, the reality is that every person, and every Hotel in the world, can do something to reduce their Carbon Footprint.

Sustainability In Hospitality

Hotels waste thousands of Euros every year, by having poor processes and behaviours around energy, water and waste. This has, not only a negative effect in the environment, but also to the business bottom line. We spend time, money and resources on promoting our business, bettering our customer service, providing unique visitor experiences… And then we throw a lot of our hard earned sales literally in the bin or down the drai...

In the past few weeks the world has been flipped upside down and economies are been brought to their knees due to the Coronavirus pandemic.

These are worrying times for many, health and economical wise, as we enter unchartered territories.

The travel and tourism industry in particular, has already started feeling the severe effects of a downturn, with many cancellations for the coming season, and the crude reality of job loses raising its ugly head in most countries.

Panic is starting to set in amongst business owners, and we should take this time to reflect and prepare for the future. 

So can what we do from a business perspective?

I too am worried, I provide training and coaching programmes for the Hospitality industry, so their business prosperity is a key factor for my own business goals.

We know that we are facing a quiet season, we also know that we expect a huge drop in our sales budgets, and that 2020 will not be a very profitable year for many.

I met a new client last w...

You have heard that Greening your hotel or restaurant can bring you more exposure, more clients and more profits. This much is true.

You also know that the Green Wave is real, and your customers will soon demand sustainable practices from your business. I firmly believe this will happen.

You would like to run a green business, but the learning curve seems so steep, you are busy as it is and you think it is going to cost you a fortune to get there. You are wrong in this one.

An issue of time

Greening your Hotel or Restaurant is easier than you think, and it does not have to cost you a fortune, in fact, I can prove to you that it is the opposite, it might end up saving you money. As for the amount of time you have in your hands? Well yes, the Hospitality industry is a fast paced industry, but ask yourself something:

If your accountant told you in the morning someone is stealing money from your till, would you prioritize finding out who it is so you can stop it over other items in yo...

Sustainability has so many definitions that it drives people a bit bunkers. What does it all mean? How do I make more business more sustainable? How do I know if I am successful on greening my business?

The answers are much simpler than people might think, well, at least for me and Ill tell you why.

To us at the Fifty Shades Greener office, a green or sustainable business is one that reduces it’s impact to the environment. Business affect the environment in 3 ways, by using energy, producing waste and using water.

In order to run an environmentally friendly business, you need to reduce your business utilities, and the best part of this journey is that not only you will reduce your business Carbon Footprint and impact to the environment, but you will also SAVE MONEY off your utility bills.

It is a win/win situation for business owner.

Yet, 99% of the Hotel owners I meet in my weekly routine, don’t have a handle on those 3 pillars of sustainability. So here are 3 top tips for a succ...

So you have now decided to run a Greener business, you have formed your Green Team and you are rearing to go. If you are not there yet, have a look at my last two blogs, they might help you make the final decision.

Like it happens with any project, even with the day to day running of your business, you need your team behind you. You all need to work towards a common goal, in this case, reducing your business Carbon Footprint, becoming a Greener business and reducing your energy, water and waste bills.

But the Hospitality industry as I know it, is a fast paced industry. Introducing changes can be hard and people can fall into old habits quite easily as decisions might be made in a split second.

Sustainable culture

Embedding a culture of sustainability within your team, is one of the keys to success, and also one of the most difficult things to do.

If you have followed my past two blogs, you probably have created a winning Green Team by now, this is excellent progress, now you need ...

It is the start of a new decade! And 2020 will become the starting point of a change within our industries, towards a future that, hopefully, will have less impact in the Environment. The Hospitality & Tourism industry shall be not left behind, it is time that we, as Managers of the industry, strive to start implementing small changes that will result on a reduction of our utilities, our Carbon Footprint and our bills.

Contrary to the general perception out there, running a Green business CAN SAVE YOU MONEY. To me, greening your business means taking control and reducing your use of water & energy and production of waste, which in turn, reduces your Carbon and saves you money, it is a win-win situation for a tourism business.

One of the questions most of my potential customers ask on our first discovery call is “How do I get started?”. The answer is simple, it starts by choosing a winning Green Team.

Choose the right Green Manager

This might be yourself, or someone of authority wit...

Green Hotels are currently reaping the benefits of not having a huge amount of competition.

The Hospitality Industry, are very slowly moving towards sustainability, not realising the huge benefits that running a Greener Hotel can offer.

Make Strides Towards A Sustainable Business

Every week, I see social media posts about hotels or every larger chains of hotels making a pledge to abolish mini toiletries, or using only compostable take away cups, etc.

Yes, it is great to hear the industry is making small changes to reduce the enormous amount of single use plastics it creates, but running a Green Business, goes well beyond that.

I have worked in the Hospitality Industry for 20 years, I met my best friends working in Hotels and it has shaped me into the person I am today. You could say I LOVE IT. But I am also painfully aware of how damaging this industry is to the environment.

What really frustrates me, is that there are so many small actions, any Hotel Team can take on their daily...

Very recently, I was asked to be a judge at an Awards ceremony for the Hospitality Industry. I was delighted and honour to be part of the judging panel amongst other industry experts. What I learned, is that filing award applications, is not everyone’s strength, and they can be an injustice to the actual applicant.

90% of the written applications we received were well below average. In some cases, the answers did not match the questions, or the explanation given was not factual, or the answer was just simply too short.

Thankfully, at this particular awards, we were allowed to shortlist several applicants and interview them face to face.

To be honest, I went into the interviews with low expectations, based on the applications we had received. But when I met the candidates, they blew my mind!

Every single person, had achieved a lot more than what their written applications reflected, and had I not met them face to face during the interview stage, most of them would have not been succ...